Britain's Got Talent has beaten rival BBC show 'The Voice' in the latest ratings battle, with Simon Cowell's primetime programme attracting an audience of 9.8 million on Saturday (April 5, 2012), compared with 8.2 million for The Voice.
Britain's Got Talent has now triumphed in the ratings battle for the second subsequent week, though the shows did not clash. Cowell recently moved to a later slot after The Voice consistently beat the show in the head-to-head clashes. The fresh concept - in which singing hopefuls vie for the attention of WILL.I.AM, Tom Jones and Jessie J in blind auditions -appeared to be a winner with younger viewers. The controller of BBC One, Danny Cohen, has reportedly played down rift between the two shows, admitting, "I'm a fan of ITV's entertainment shows.Simon Cowell and others have said very nice things about The Voice. We want viewers to enjoy both shows...I don't think we should get too involved with rivalry or who's beating who or who's slightly ahead of who".
According to the BBC, the police were recently called in to investigate racist comments posted on Twitter about 'The Voice' contestant Ruth Brown. The comments have since been removed.