The untitled project will be based on Graham's autobiography Bill Graham: My Life Inside Rock and Out.

Graham is best known for building up the San Francisco, California music scene by booking acts including the Grateful Dead, Santana, Janis Joplin and Jefferson Airplane to play at his venues the Fillmore and Winterland.

He owned Fillmore Records, which featured a stable of musicians including Rod Stewart and Elvin Bishop. He was also responsible for organising large concert events including a show in Watkins Glen, New York which featured The Band, Grateful Dead, and The Allman Brothers Band, and boasted a crowd of over 600,000 attendees, making it the largest outdoor concert in the area.

It is unclear when Real Steel and Night at The Museum director Levy's project will begin shooting or who will be cast to portray Graham, who died in a helicopter crash in 1991.