British rocker Shaun Ryder turned down the chance to tour the world with Gorillaz so he could appear on a U.K. reality TV show.
The Happy Mondays frontman featured on the band's 2005 hit single Dare and he has appeared with them onstage for a number of shows, including their headline set at legendary British music festival Glastonbury last summer (10).
Gorillaz frontman Damon Albarn asked Ryder to go on the road with the group for a 2010 world tour, but the rocker rejected the offer so he could appear on jungle survival series I'm A Celebrity... Get Me Out Of Here!
Ryder insists he has no regrets over the snub, as he made the decision to promote his solo career.
He tells Britain's Q magazine, "It's f**king common sense. Doing a tour with all your showbiz mates is all well and good. But that don't (sic) get your album in (U.K. supermarkets) Tesco or Asda. That don't (sic) get you (interviews). The record company wanted me in there (the jungle) and I didn't want to go, but it turns out I really enjoyed it."