Mexican pop star PAULA RUBIO has been named Star of the Year by top Latino magazine People en Espanol.

The sexy singer, who graces the cover of the publication's latest issue, beat out the likes of Shakira, Juanes, BARBARA MORI and reggaeton superstar DADDY YANKEE to scoop the honour.

Rubio takes over the crown from Cuban-American TV host MYRKA DELLANOS, who picked up the title last year (04).