The brunette actress, 39, who played prudish CHARLOTTE YORK in the defunct comedy, has signed to be the face of Danish clothing label B-YOUNG and cosmetic giant MAYBELLINE.
Davis spent three days in Copenhagen, Denmark earlier this month (JUL04) shooting an advertising campaign, which will be screened and published across Europe in the autumn.
The EMMY-nominated star will join current Maybelline models Adriana Lima and Erin Wasson as a new spokesmodel for the New York-based beauty range in the new year (05) and say the famous slogan "Maybe I'm born with it".
CHERY VITALI, senior vice president of marketing, says, "Kristen is the perfect personification of the Maybelline New York spirit - fun, flirty, sophisticated and sassy.
"Kristin's appeal is very broad and is linked to the image of the brand: energetic, savvy and approachable. In consumers' minds she is consistent with New York; she embodies the spirit and energy and style of New York and the possibility that New York brings."
Davis is reportedly receiving up to $1 million (GBP555,000) to be the spokesmodel over a multi-year period.28/07/2004 13:59