50/50, the new movie starring Seth Rogen, whose character helps his friend through cancer, has been heralded by critics ahead of its release on Friday (30th September 2011). The film was written by Rogen's close friend WILL REISER, who survived his own battle with the disease in 2005.

50/50 has received strong reviews for its funny and touching way of dealing with a clearly delicate subject. Joseph Gordon-Levitt, best known for his roles in Inception and 500 Days of Summer, plays Adam, a young man who is suddenly diagnosed with cancer. Rogen's character Kyle uses humour in an attempt to help his friend through the worrying period. Writing in Rolling Stone Magazine, Peter Travers praised the movie, saying, "Refusing to hide from pain or bow to it, 50/50 makes its own rules. Joseph Gordon-Levitt and Seth Rogen are a dream team". Award winning critic Roger Ebert highlighted the movie's balance of humour and sensitivity, saying, "Although 50/50 is structured with the efficiency of a sitcom, there's an undercurrent of truth and real feeling". Speaking to the Huffington Post, Gordon-Levitt played down 50/50's 'Cancer Movie' tag, saying, "It's a movie about relationships - between friends, lovers, mother and sons. More than anything that's what it is".

50/50 hits cinemas in the U.S today, with a UK release to follow on 25th November 2011.