The British pop star will work to promote Lesbian, Gay, Bisexual, Transgender, and Queer (LGBTQ) acceptance in the entertainment industry, according to Billboard.com.

Tranter has been active in LGBTQ circles for several years and founded Musicians With a Mission, a scholarship that benefits LGBTQ youth education. He also volunteered his services following the 2016 shooting at gay nightclub Pulse in Orlando, Florida and produced a charity single, titled Hands.

"I woke up to the news and I was so terrified and scared," Tranter told Billboard.com. "I've been to Pulse many times... Gay clubs are really important to our community because (LGBTQ people) don't feel like they can be themselves in most aspects of their lives. To us, these places are spiritual and special."

He signed on to work with GLAAD because "music is a big part of media and culture, so I thought I could really lend my voice and expertise and as much money as I can give."

"I feel like there is a lot of homophobia and misogyny in the music business, and I feel like I've gotten to a place where I've broken down a lot of those doors," he adds. "I've had the experience of going through homophobia in my work and I can share my experiences, so future generations don't have to deal with what I've dealt with."