According to the New York Post's gossip column Page Six, the 24-year-old singer will become the face of the company, starring in advertising campaigns, as well as designing her own line as a Coach offshoot.

The alleged deal is the first Selena has made since returning to the spotlight after a lengthy hiatus. Earlier this year (16), the Hands to Myself star checked herself into a rehab facility in Tennessee to seek help for "anxiety, panic attacks and depression", but made her comeback as she attended the American Music Awards on 20 November (16).

She won the Favorite Female Pop/Rock Artist award at the ceremony, and opened up about her struggles in an emotional acceptance speech.

"In 2014 this stage was actually the first time that I was authentically 100 per cent honest with all of you," she said. "I think it's safe to say most of you know a lot of my life whether I liked it or not. I had to stop, I had everything and I was absolutely broken inside."

At the ceremony, Selena wowed in a stunning red ball gown with delicate diamond jewellery and her brunette hair swept back into a low ponytail. She rarely puts a foot wrong at public events, with her elegant, on-trend style and her ability to embrace fashion has contributed to her reigning as the most popular celebrity on Instagram for two years running.

During a previous interview with Sugarscape, Selena was asked to describe her accessory style, to which she replied: "I love bags, but I’m not big on jewellery. Every now and then I fall in love with random rings and bracelets, but I don’t wear jewellery all the time. I like to keep it simple."