Singer/actress Selena Gomez is launching a new fashion collaboration with sports giant Adidas.

The Wizards of Waverly Place star, 20, has been unveiled as the Adidas Neo Label's new global style icon and as part of the three-year partnership, Gomez will design and develop seasonal ranges for teens, including sneakers, clothing and accessories.

She says, "It is a great partnership for me because Neo really cares about style and having fun with fashion and allowing you to be yourself. This is something that's always been important to me and is important to my fans, too: knowing they can express themselves through wearing whatever clothes they want and feel good about themselves.

"I am really enjoying being involved with the design process and Neo is letting me have fun with this. I get to wear the clothes first and have a voice and an opinion and I can't wait to see the results of our new collection. I'm excited that it also allows my fans to be involved and they can come with me on this journey."

Gomez is no stranger to the design world - she also has her own Dream Out Loud clothing line with U.S. department store K-Mart and her own perfume.

The new project is a welcome distraction for the young star following weekend rumours suggesting her romance with boyfriend Justin Bieber is in trouble.