Global superstar, Jamaican dancehall ambassador - Sean Paul is back with a brand new single 'Other Side Of Love', set for release on August 18 via Atlantic Records / VP. Produced by Benny Blanco, (hit-maker to stars like such as Flo Rida, Nicky Minaj, Wiz Khalifa and Britney Spears) and Californian duo - Cataracs, the up-tempo track explores the complications in relationships. It's the first slice of goodness from the forthcoming but as-yet-untitled 6thstudio album due in October.
The Jon J directed video sees the reggae remaining loyal to his lady. The reggae star's girlfriend is led to believe he is cheating on her when she sees a text message on his phone, but there is definitely more to the story. Currently on rotation at Box TV, Planet Pop, Kiss TV, Channel AKA and The Chart Show to name a few - the single is also play listed at Kiss FM, Choice FM, BBC Radio 1 and 1Xtra.
This new music follows Sean Paul's - TOMAHAWK TECHNIQUE album. It featured singles, Got 2 Luv U ft. Alexis Jordan, which charted Top Ten in eight countries including the UK, reaching #1 in France and achieving Gold or Platinum status in five others, the infectious - She Doesn't Mind and the Kelly Rowland assisted How Deep Is Your Love. The collection also featured production from industry heavyweights Benny Blanco (Katy Perry, Wiz Khalifa), Rico Love (Diddy, Usher) and Stargate (Rihanna, Ne-Yo, Chris Brown).
Since bursting onto the scene in 2000 with his debut album STAGE ONE, Sean Paul has become a cultural icon. Clearly one of the seminal pop voices of his generation, he has sold well over 10 million albums worldwide with -DUTTY ROCK, THE TRINITY, IMPERIAL BLAZE and the Grammy award-winning TOMAHAWK TECHNIQUE. He is the second biggest selling reggae artist of all time behind Bob Marley and recipient of multiple awards includingGrammys, MTV, American Music, MOBO and Soul Train to mention a few. He has an undeniable track record for crafting hit singles and over the years has scored international chart success with tracks like 'Deport Them', 'Gimmie The Light', 'Like Glue', 'We Be Burnin', 'Temperature', 'She Doesn't Mind' - the list is endless. He is the first and only Jamaican artist to have enjoyed Top 10 success on 22 different tracks and with this next installment, Sean Paul shows no signs of slowing down.