The hip-hop mogul shot the promotional clip for new scent 3AM in Los Angeles, starring alongside his real life girlfriend, singer Cassie.

However, reports suggest executives at MACy's, which will be selling the scent and playing the advert in stores, objected to the highly sexual imagery and nudity, and asked Combs to edit the advert and tone down the saucy scenes.

A source tells New York Post gossip column Page Six, "The full-length version includes such provocative images that retailers were concerned about young customers seeing (them). The required edits almost delayed the (fragrance) launch."

A representative for MACy's has confirmed Combs was asked to change the video ahead of the planned launch event this week (beg04May15).