"The commercial has these intense type of love scenes. When I saw who was cast, it wasn't as natural as it would be as if it was somebody that I really had feelings for and someone that I had also made love to. So a light bulb goes off in my head, it's two hours before the commercial. I said, 'I need to call my girlfriend. She needs to be in the commercial - she's one of the most beautiful women in the world!'" SEAN '' COMBS hired singer girlfriend Cassie as a last-minute model for the advert for his new fragrance, 3AM.