Sean Combs has taken over Hollywood's top trade paper, Daily Variety, with no less than 17 full-page ads congratulating the hip-hop mogul on his Hollywood Walk of Fame star honour.
Diddy will unveil his star right in front of Los Angeles landmark Mann's Chinese Theatre on Friday (02May08).
As well as the 17 ads, from the likes of MTV, BET Networks and fellow mogul Antonio 'LA' Reid, there are also personal paid-for tributes from Aretha Franklin, who calls the Walk of Fame honour, "A Star for a superstar," and superproducer Dallas Austin.
Variety itself pays tribute to Diddy with a seven-page spread honouring all aspects of the music businessman's life.
Diddy also claims the front and back covers of Friday's Variety.