Sean Combs closed down a popular Burger King restaurant in Van Nuys, California last night (09May07) to shoot footage for a new DiddyTV Internet show. The rap mogul has teamed up with the fast food chain to create a new channel for, where he'll launch his own videos and original content for fans. As part of the new initiative, Diddy is shooting a series of promos to accompany all tracks from his new album Press Play - and they will all feature on the new Internet channel. The new Burger King partnership will also give Diddy the chance to have his say about entertainment and marketing strategies to promote his favourite fast food chain, which has been sponsoring the rapper's Press Play tour.