Actor Scott Eastwood has been named the latest face of Davidoff fragrances.

The Fury star, the son of veteran actor Clint Eastwood, will feature in print and television advertisements for the luxury brand's signature scent Cool Water in the summer (15).

In a statement, Eastwood says, "The ocean has been a huge part of my life for as long as I can remember, and I'm proud to be the face of the fragrance that is synonymous with that lifestyle."

The superstar offspring follows in the footsteps of late actor Paul Walker and Lost star Josh Holloway, who have both fronted the brand.