About 51 percent of viewers who saw at least one of the two Saturday Night Live skits featuring Tina Fey as Sarah Palin watched online, according to a survey by Solutions Research Group and reported today (Friday) by Advertising Age. The survey noted that of these, 23 percent watched it on YouTube; 17 percent on NBC.com, and 4 percent on Hulu.com (jointly owned by NBC and News Corp). The original skit was posted online a month ago, and once again it wound up on YouTube. In an interview with the magazine, SRG analyst Kaan Vite said, "When something viral hits the social networks people clearly first go to YouTube to search and take it from there."

03/10/2008