In an apparent effort to counter what today's (Wednesday) Editor and Publisher describes as "a major, if probably hysterical, hit to its image" from the upcoming Sacha Baron Cohen movie Borat, the government of Kazakhstan has bought a four-page ad supplement in today's New York Times and International Herald Tribune. The trade publication notes that while the supplement makes no direct mention of the movie, it does seem to respond to some of the (mis)impressions of the country that Borat presents. Cohen, best known for his British hit comedy Da Ali G Show, carried in the U.S. by HBO, plays a Kazakh TV reporter who comes to the U.S. in search of the woman of his dreams, Pamela Anderson, and is totally oblivious to the reaction of Americans to his attitudes about sex, race, and religion. Meanwhile, Life and Style Weekly reports that, after seeing Borat, Brad Pitt has had "casual discussions" with Cohen about making a movie with him. The magazine quoted a source as saying, "Brad says [Borat is] a work of genius and is determined to find something he can work on with Sacha."