Sacha Baron Cohen's outrageous BRUNO movie has topped the U.S. box office with an opening weekend of $30 million (£20 million).
The comedy ended the summer stranglehold on the top of the film charts by Ice Age: Dawn of the Dinosaurs and Transformers: Revenge of the Fallen, which slipped into second and third place, respectively.
Johnny Depp's Public Enemies and romantic comedy The Proposal round out the new top five.