Sacha Baron Cohen, in the guise of his movie persona, Kazakhstani journalist Borat, has attended the London premiere of his movie, Borat: Cultural Learning's of America for Make Benefit Glorious Nation of Kazakhstan, addressing the awaiting rain-soaked crowd as "gentlemen and prostitutes." As he stepped from a mule-drawn cart, he remarked, "After this I stay in a hotel in Kings Cross, you must come and join me. We will all drink, wrestle with no clothes on and shoot dogs from the window." Later, speaking with reporters, he said, "I have come here with Bilak, my 11 year old son, his wife and their child, and we are hoping maybe to put some chocolate make-up on the child's face and sell him to Madonna. I am hoping that Madonna will be a very good father for it." Such outrageous malaprops continue to garner considerable free publicity for the movie, but earlier this week, 20th Century Fox slashed the number of theaters in which it plans to open Borat domestically to 800 from more than 2000, saying that Middle America has yet to become aware of the character. The film opens on Nov. 2 in the U.S. (and the U.K.).