"My father called me that so much... and he became a professor of black history, so he was not a lost soul. When I was 12, he took me in a room and said, 'Yo, Russ, that's your name...' I thought my name was 'N**ga...!' It's our expression and if you don't have a slave in your background... maybe you shouldn't use the word." Rap mogul Russell Simmons has his own rules about the use of the 'N' word in popular culture.