Hip-hop mogul Russell Simmons is set to star in his own reality TV show in the U.S. - about the women who run his business empire.
The Def Jam founder has teamed up with the Oxygen network for The Russell Simmons Project, which will give viewers a behind-the-scenes look into his professional life.
A network spokesperson says: "Russell Simmons is a fascinating man, and seeing his world through the eyes of his dream team, comprised of strong, passionate women, provides a unique experience for our viewers."
Simmons insists he plans to keep his role to a minimum.
He adds, "Throughout my career I have surrounded myself with people smarter than me. This show will let them shine and provide insight into how we build our empire from the inside out."
A premiere date has yet to be set.