Hip-hop mogul Russell Simmons wants rap group the Beastie Boys to help promote his campaign for racial equality.
The Def Jam founder is today (22JAN07) appearing at the World Jewish Congress American Section meeting in New York as a guest speaker in his latest effort to encourage people from all backgrounds and cultures to respect each other and outlaw racial hatred.
And Simmons - who last month (JAN07) teamed up with rapper SHAWN 'JAY-Z' CARTER to fight anti-Semitism in local communities - hopes the SABOTAGE hitmakers will join him in tackling racism.
He tells AllHipHop.com, "I am looking for Beastie Boys to join other prominent Jews in the entertainment industry to film a PSA (Public Service Announcement) confronting racism. (Specifically) Islamophobia.
"The only way to end the madness is to have people of goodwill step up and say racism in all its ugly forms is wrong. Period.
"The leaders of the Christian right, the Islamic fundamentalist and the non-tolerant Jews will be marginalised."