Hip-hop mogul Russell Simmons is set to launch his own collection of yoga wear.
The Def Jam co-founder has been a longtime supporter of yoga, often preaching the healing powers of meditation, and now he is due to create a line of clothing, pillows, mats and scented candles for fellow devotees.
He tells fashion publication Women's Wear Daily, "I see yoga brands continuing to grow. I'm doing this because of my passion for yoga, not because I'm that kind of business guy."
The range, Tantris, will hit U.S. department stores, spas and health clubs later this year (12).