Russell Simmons has thrown his financial support behind TLC reality show 'All-American Muslim', buying up advertising space and coming out strongly against the company Lowes who'd dropped theirs following a complaint from conservative Christian group Florida Family Association. The show focuses on five ordinary American Muslims living their day to day lives in Michigan, aiming to disprove misconceptions about them.
Simmons is the co-founder of Def Jam Records and roundly considered one of the largest hip-hop moguls in the game; he tweeted about purchasing the advertising space, taking a dig at home-improvement company Lowes in the process when typing, "Just purchased remaining spots for allamericanmuslim for next week The show is now sold out! keep your money lowes and we will keep ours." Lowes had issued a statement following pressure from the Ffa to withdraw their advertising; it said "The Tlc program 'All-American Muslim' has become a lightning rod for people to voice complaints from a variety of perspectives - political, social and otherwise. Following this development, dozens of companies removed their advertising from the program beginning in late November. Lowe's made the decision to discontinue our advertising on Dec. 5."
Simmons however is unhappy at this however and OnTh reports a post on his personal website reading, "This can't happen in America. [Lowe's] needs to fix this immediately. They can't get away with that, it's ridiculous. There are American principals at stake here. I can't imagine the Anti-Defamation League, the Naacp, the National Urban League, or any organization that fights for their own rights will allow this to happen to any other group because they know they're next."