Russell Brand had an unlikely inspiration for his lead role in the remake of ARTHUR - he studied the lifestyle of millionaire playboy LAPO ELKANN.
The British actor steps into funnyman Dudley Moore's shoes for the role of lovesick drunk Arthur Bach in the upcoming version of the 1981 movie.
And he's revealed the main source for his onscreen creation - it's based on industrialist and Fiat heir Elkann, after Brand was stunned by his behaviour during a Los Angeles Lakers basketball game last year (10).
Brand tells Total Film magazine, "I looked at the heir to the Fiat fortune and the way he dressed. I also saw him at a basketball game and the ball came near him and he lashed out at it in a drunken way. I don't know why he did it. Perhaps he saw it as part of some demonic fantasy?"