Roland Mouret is closing his eponymous menswear label to concentrate on the launch of three new womenswear categories in 2012.
Roland Mouret is closing his eponymous menswear label.
The designer has decided to axe his range of men's clothes as he wants to concentrate on the launch of three new womenswear categories in 2012 - footwear, bridalwear and a cocktail collection.
A statement said: "The company has made a decision to realign its focus on continuing the growth of its successful womenswear business, and, as a result, the MR menswear line has been put on hold, effective immediately."
He said: "Men are more shy and proud. Women are more curious and frivolous. Even the more controlled and classic women will try something new for the sake of girliness. They may say, 'I hate it,' but they try it. You have to allow men to learn about fashion. You can't force them because they are so proud; they may take offence and block themselves."