Former photographer Penny, 32, has promoted ULTIMO lingerie for the past year, after securing a $360,000 (GBP200,000) deal.
But the company want to replace her for a more famous face - and bust.
An Ultimo source says, "Penny has got the company some great publicity in the last year.
"But we feel we needed someone who has a bigger international profile. Penny is a very sexy girl, but isn't known outside of England.
"We will be announcing a very big name replacement for her shortly. We know who we want to front the campaign but the deal hasn't yet been finalised."14/01/2004 08:35