Movie icon Robert Redford has struck a deal with one of India's leading film companies to promote independent Asian cinema in America.
Officials at Redford’s Sundance Institute announced they had joined forces with New Delhi's Mahindra & Mahindra on Thursday (20Jan11) as this year's Sundance Film Festival got underway in Park City, Utah.
A statement from M&M Vice-Chairman and Managing Director Anand Mahindra reads, "Our intention is to nurture as well as hone the talents of an exciting new generation of Indian filmmakers. The guidance and knowhow of Sundance shall be extremely valuable to us in our initiatives."
The initiative prompts the establishment of the Mumbai Mantra Sundance Institute Screenwriters Lab, which shall become an annual event in India.
Redford says, "For Sundance Institute, this initiative represents our commitment to cultural exchange and allows us to extend our support of international filmmakers to a next generation of film artists emerging from India.
As part of the new agreement, four filmmakers from around the world will receive a grant and be invited to attend the Sundance Film Festival for targeted industry meetings.