Pop hunk Robbie Williams will end his pop career - to make menacing electronic tracks under the name of PURE FRANCIS.

The SHE'S THE ONE singer wants to "kill off Robbie Williams" because he hates what he's become. He will now dress, eat and live as his new persona Pure Francis, who he's written an album for, which he plans to release in October (04) to go head-to-head with the ROBBIE WILLIAMS GREATEST HITS CD.

Williams explains in his autobiography FEEL, out today (01SEP04), "Pure Francis will be Neil Diamond, but with a bit of Kraftwerk or Depeche Mode and he's not afraid to do a big chorus. I've got him as an alcoholic and an American.

"I think he's from Orange County, moved to West Hollywood and has not had a lot of luck. I know he's been in a lot of pain. It's sort of 'my last go' kind of territory. None of the album's comedy.

"I'm thinking about doing it with a false nose, a wig and everything and do the best album I've ever done. I'm actually thinking of spending some time dressing like him, eating like him, living like him. At the moment the album is called DIAMOND."

01/09/2004 02:39