The West Wing star has created a line of anti-ageing products for men called Profile, which includes moisturiser, cleanser and under-eye serum, to help guys make the most of their looks.

He says of the collection, "Every man should have access to what he needs to maximise his potential and put his best face forward."

Profile is available online at and through American chain Nordstrom.

Lowe plans to expand the brand to include fragrances and hair products.