Rihanna ''will attack'' her new role at Puma.

The 'Rude Boy' hitmaker - who was announced as creative director of the sportswear brand yesterday (16.12.14) - insists she will put her all in to designing for the label and likened the success of the collaboration to giving birth to a baby.

She said: ''I love designing. I've always enjoyed it. The thing I love most is the unexpected result between my brand and theirs, the combination, the marriage - it's like having a baby, you put two things together and all of the sudden it bursts into a new thing. It's life.''

The 26-year-old singer is no stranger to the fashion world - having previously designed a clothing line for British high street store River Island and two make-up ranges with cosmetics label MAC - and loves watching her creations come to life.

She said: ''At River Island I was able to see stuff come to life, draw up an idea from scratch, and that made me want to take on a bigger challenge.

''And MAC was an amazing experience - from creating packaging to going through textures. I would love to do cosmetics, because I love beauty: choosing colours, creating shapes. It's like painting, you just get to play. The same way I treated MAC, I will attack Puma.''

The Grammy Award-winner added that her fashion endeavours are always influenced by her music as she believes ''one doesn't go without the other''.

She explained to WWD: ''Music and fashion go hand in hand. I think music inspires all types of arts; it inspires life, emotion, mood, and all of those things are reflected in my fashion and my style. One doesn't go without the other.''