R+B star Rihanna has been unveiled as the spokesmodel for fashion house Gucci's new campaign for The United Nations Children's Fund (Unicef).
The Umbrella hitmaker will front the Italian designer's Tattoo Heart range of products. A quarter of all profits made from the line will be donated to the children's charity.
Explaining why they chose the singer, Gucci creative director Frida Giannini said her "strong personality" was a good fit for the cause, because "a musician and a beautiful woman was the perfect icon for this campaign".