Rihanna has become the new face of Balmain.

The 25-year-old singer will front the Spring/Summer 2014 collection advertising campaign for the French fashion label and is expected to feature in magazines from January.

The label's creative director, Olivier Rousteing, told WWD: ''In front of the camera, she makes you feel like she is the only girl in the world. ''When the woman that inspires you wears your creations, your vision feels complete.''

In the adverts, which were shot in New York City, Rihanna - who recently launched her own make-up range - can be seen wearing a two different outfits.

In the first snap, the 'Stay' hitmaker is propped up on a white and black- squared block while wearing a cute baby pink dogtooth checked over-coat with turned up sleeves and gold accessories.

However, in the second photograph, Rihanna shows some attitude in a denim top and denim high-waited trousers, which is complete with chunky gold chains and a choppy bob that covers one eye.

The brunette beauty was styled by Mel Ottenberg, who also serves as her personal stylist, too.