Pop star Ricky Martin will feature in a new media campaign in the Dominican Republic, warning the public about human trafficking. The Livin' La Vida Loca hitmaker will appear on television and radio in the Caribbean country for six months as part of the Llama y Vive (Call and Live) campaign, which aims to raise awareness regarding trafficking and sexual exploitation. The counter-trafficking campaign has already proved successful in Costa Rica, El Salvador, Nicaragua and Peru.