British comedian Ricky Gervais was offered a staggering $3.5 million (GBP2 million) to appear in a TV commercial for an American beer brand - and turned it down. THE OFFICE star refuses to appear in ads, and wouldn't back down - even after the company doubled their original offer. He says, "My agent said, 'I know you don't do adverts but I've got to tell you it's GBP1 million for one day's filming.' I thought about it. Of course I thought about it. And I thought, 'That's mad - GBP1 million. And then I thought, so what? But they thought I was negotiating. The power of 'no' in Hollywood is so much stronger than 'yes'. They offered two million."