British comic Ricky Gervais is set to star in a movie which takes a satirical look at Hollywood's obsession with award shows.

The Office icon will play a studio boss in FOR YOUR CONSIDERATION who commissions a picture known to be dreadful - but an internet rumour begins that it is in the running for some top accolades, convincing the cast that glory days are on their way.

The film, which will also star American Pie's Eugene Levy and is written and directed by THIS IS SPINAL TAP star Christopher Guest, will begin filming in October (05).

Guest's wife Jamie Lee Curtis comments, "We all know many people who have been through this reality, and how it changes them.

"This happens to be an area I know something about. It's a virus."