Hollywood star Richard Gere has called upon American and British leaders help to improve China's human rights record. Actor-turned-campaigner Gere insists improving business relationships with the country will afford the US and the UK the chance to make a positive difference to Chinese people's rights. He says, "If we are uniform in our point of view, in our rules of engagement with China, it will have an enormous effect. "Why don't we make everyone stand up? This is the argument that I have whenever I go to Europe. If all of us - all of the countries in the EU and the United States - decide this is the way we are going to do business with China, things will change radically overnight."