Virgin Records founder SIR Richard Branson sparked a water fight on American TV on Wednesday (22Aug07) when he turned on a chat show host for not helping him promote his new airline. Branson threw a cup of water over The Colbert Report host Stephen Colbert, stating, "I came on here to plug my airline, Virgin America." Colbert responded by squirting water from a bottle at the British businessman. The water fight was far from serious and both host and guest were caught by cameras giggling about the incident as Colbert signed off on his show.