Virgin boss Richard Branson was tempted not to deny a bogus romantic report linking him to supermodel Kate Moss because it was a "good rumour".
The entrepreneur was reported in British newspaper News of the World to have had an affair with Moss as they holidayed on his island in the Caribbean - Necker Island - where it was also alleged that Rolling Stone Keith Richards snorted cocaine off her stomach.
Of the allegations, he says, "It was unfortunately completely untrue but I did ponder whether I should be denying it, because it's a good rumour!"
Instead, Moss hooked up with model/singer Jamie Burke, best friend to Branson's son Sam.
He admits, "She has been on holiday with us a few times. The last time, she ended up with Jamie (Burke), Sam's best friend, who since then seems to have gone through about four more famous actresses. He's obviously got something!"
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