Virgin boss Richard Branson has teamed up with new age guru Deepak Chopra and film-maker Shekhar Kapur to launch a new comic book range and animation studio.

The trio will launch Virgin Comics in New York and Virgin Animation in Bangalore, India.

Projects will initially be aimed at the Asian anime market, but Branson hopes the venture will become interesting to comic book and animation fans throughout the world.

Spin-off products will include toys and video games.