Indie supergroup Mongrel are to give away copies of their debut album Better Than Heavy free with this Saturday's edition of the Independent.
The indie/hip-hop collective, comprised of Reverend and The Makers frontman Jon McClure as well as Babyshambles guitarist Drew McConnell, former Arctic Monkeys bassist Andy Nicholson and rapper, will becoming the first band to ever give away their debut release at no cost.
The album includes single The Menace, club smash Hit From The Morning Sun and the innovative Alphabet Assassins, which features 16 rappers.
"This move gives the widest possible platform to artists whose voices could otherwise be ignored and gets the music onto CD players across the land. It also calls into question the values of the recorded music industry," said McClure.
"It is a pleasure to do this with the Independent, we are a truly independent band rather than one that just adopts indie values, so it is fitting we are doing this with this newspaper."
Ian Birrell, the newspaper's deputy editor, said the Independent was "delighted to promote such a fine record by such an original, bold and passionate band, one that clearly shares our commitment to innovation".