Reese Witherspoon has become the new face of Lindex.

The Oscar-winning actress appears in the latest campaign for the European fashion label and the brand think she is the perfect person to represent them.

Johan Hallin, the company's Director of Concept & Marketing, said: "She is positive, warm and full of energy and she has a fantastic ability to combine a carefree style with Hollywood glamour."

The mother-of-two says she's always been a fan of Lindex because the clothes suit her lifestyle "perfectly".

The 35-year-old beauty - who recently married Hollywood agent Jim Toth - said: "I have always loved denim and knitted garments that can be mixed and matched. Lindex fashion suits my style perfectly."

"The collection fits my lifestyle because I think it's sophisticated enough to go to a business meeting but also casual enough to be at home with your family."

Reese - who describes her style as "casual and simple" - has previously appeared in campaigns for cosmetics brand Avon.