Sixties rock legend Ray Davies has an alter ego he blames for all his past indiscretions.
The 61-year-old credits 'MAX' with helping him escape his shyness, particularly onstage - but also blames him for all his regrets, notably his attempt to reform The Kinks in the late 1970s/early 1980s for financial reasons.
Davies says, "He brings out the showman in me, that relentless, inappropriate behaviour, that embarrassing person.
"It's been Max all along. I hate him."