Rachel Zoe is the new chief stylist of ShoeDazzle.

The fashion designer - who has styled some of the biggest names in the showbiz world - has teamed up with the online footwear brand as co-founder Brian Lee is trying to take the firm to the next step.

Brian - who said ShoeDazzle had surveyed about 50,000 of its customers on whom they'd take stylist advice from, with Rachel coming out on top - told WWD: ''It is really taking things to the next level in terms of elevating the brand of ShoeDazzle and some of the other offerings we are going to be having soon. I don't think there is anybody else in the world who understands trend as well as Rachel. I think we are bringing in the very best, and I think that elevates the style aspect of ShoeDazzle.''

Rachel added: ''We really live by the same mantra that everybody can have style and be on trend, take chances and luxury can be affordable. You don't have to have massive budgets to look great. Affordable luxury and fashion is something I wish I had more of when I was coming up in this business and just craving style, and all I really had were thrift shops.''