Queen Latifah is making big money from her shape - she is the spokesmodel for new plus-size lingerie line CURVATION.

The CHICAGO star is thrilled with the new role because she grew up being ridiculed for her shape and her ample bust.

She says, "When I was in high school I was shy about the size of my breasts and people would pick on me. Now, people pay for these."

Latifah, real name Dana Owens, is hoping the new line will force other clothing companies to be more honest about their sizes: "Most women in America are size 10 or better so I don't understand why when you go into a store and you pick up a size 10 it's really a size eight. I mean, come on."