Rap supergroup Public Enemy have scored a big hit in the U.K. after agreeing to let TV network bosses use their Harder Than You Think anthem for their Paralympics 2012 coverage.
The track, which was originally released in 2007, featured in ads for Channel Four's Meet the Superhumans campaign - and now it's on its way to becoming a top 10 hit.
Public Enemy frontman Chuck D tells Rolling Stone, "The music supervisor thought it would be a perfect fit. In the midst of releasing a new album, a lot of people also thought it was a brand new cut, because we had one of our songs exposed.
"If they played Harder Than You Think on urban radio two times a day, three times a day, it would probably do the same thing here (in the U.S.)... but they blasted it through television. So that shows the power of being able to have opportunity on major media - even more so than the strength of the song.
"The song was basically celebrating the 20 years of Public Enemy in 2007, and now it just seems to be a better fit - 25 years, our silver anniversary."
The band hopes the hit will help sales of its upcoming 12th studio album The Evil Empire of Everything, which will be released in October (12).