South Korean pop sensation Psy is breaking Internet records again with his new video Gentleman.

The quirky promo, in which the hitmaker torments beautiful women with a series of pranks, has soared past 70 million views since its release on Saturday (13Apr13) and it broke the video sharing website's first-day records for a music promo on Saturday, with almost 19 million views.

The previous record holder was Justin Bieber and Nicki Minaj's Beauty and the Beat video, which picked up 10.6 million views in October (12).

Gentleman is Psy's follow-up to Gangnam Style, which became the first video clip ever to reach one billion views.