PlayStation Summer of Freedom
PlayStation Summer of Freedom
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BE FREE WITH PLAYSTATION

PlayStation is revolutionizing online communication with its “Summer of Freedom” campaign and giving away a ‘Year of Freedom’ to one lucky person.

Its dedicated website, www.playstationfreedom.co.uk, gives users the chance to be completely free by winning a year’s all expenses paid trip around the world.

Wannabe ‘Freedom Explorers’ must visit the site and convince the Big Brother-style judging panel why they should spend a year jet-setting on PlayStation’s tab. The entries will be narrowed down to four lucky people, who will be given a whole summer of unadulterated Freedom. They will be whisked from one fantastic event to another, including music festivals, exclusive gaming events and celebrity do’s. With their Sony Mini DV Camera and a video phone in-hand they will report back to the website on a weekly basis with their personal Video Blog or ‘Vlog’.

The public will have the final vote and decide who is worthy of the top prize, of a year’s all expenses paid adventure of a lifetime, by voting online at the end of summer. The competition will culminate with a huge Freedom Party to announce the lucky winner.

Recruitment of these four Freedom Explorers will begin on the website on the 6th May 2005. The four people selected, from those that register, will reflect the themes of the Sony PlayStation games that are being released over the summer. The themes are:

- Free to Party - Free to Move

- Free to Speed - Free to Fight

The website will also give anyone the chance join in the fun. Users can get their very own webpage and also submit their personal ‘Vlog’s’ for the chance to win weekly prizes, such as tickets to PlayStation events, games, consoles, merchandise and more.

PlayStation Summer of Freedom - Be Free!

http://www.playstationfreedom.co.uk

http://www.playstation.com

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