Indian actress/singer Priyanka Chopra has been named the new face of Dr. DrE's Beats Electronics.
The Bollywood star was hired by the rapper/producer's business partner Jimmy Iovine to appear in commercials and print advertisements for the headphone and digital streaming service company.
A source tells the New York Daily News, "Priyanka's their lucky charm."
The news comes days after executives at Apple confirmed reports they had bought the company for a whopping $3 billion, the tech firm's largest ever acquisition.
Meanwhile, the deal has reportedly catapulted Dr. Dre to the top of the World's Richest Hip-Hop Artists list with a net worth of $790 million (£493.7 million), according to Billionaire.com.