Prince Royce has officially been named ambassador of Ecko's new fashion campaign
The Back It Up singer is fronting the company's All Access campaign and he will also curate his own limited-edition collection.
"(Prince Royce) embodies Ecko in everything he does - he's a musician, he boxes, he skateboards, he is passionate about expressing himself through what he wears," a statement from a company representative reads. "He connects with the brand on the ultimate level."
"It's amazing," he tells Billboard.com. "I've always had this dream to be involved in fashion and to be able to create things and see people wearing them. This is something else that I'm crossing off my bucket list. It'll be cool to wear something and think, 'Wow, I had an input in this design'."
The 27-year-old was thinking of launching an online clothing store, but was approached by the company about an ambassador role.
"At first I was a bit nervous because you never know how new projects will go and I just wanted to make sure that I had a say in the designs," he continues. "Then, I sat down with the designers and stylists and knew we could really do something great and make it my own. Clothes should be about being comfortable and feeling good. That's what we're trying to do with this new collection. With everything I do - music, television - I never force anything. I'll do something only if I'm 100 per cent committed."
The collection features jeans, shirts, and hooded sweatshirts and Royce wanted it to reflect his personal style.
"I wanted to make sure that the clothes represented me as a person and as an artist - clothes that I feel good in when going to the airport, playing basketball and/or even wear onstage," he adds. "Growing up in the Bronx, I used to wear a lot of hoodies and more sporty looks, so you'll definitely see some of that also. There will be a little bit of Prince Royce in everything that we have created."